Insight of the Week Blog
She’s 5x More Valuable Than the Average Fan — A...
For decades, sports marketing ran on muscle memory: target men, buy big sponsorships, slap your logo on the jumbotron, call it brand awareness. That playbook’s toast. Because according to CrowdIQ’s...
She’s 5x More Valuable Than the Average Fan — A...
For decades, sports marketing ran on muscle memory: target men, buy big sponsorships, slap your logo on the jumbotron, call it brand awareness. That playbook’s toast. Because according to CrowdIQ’s...
Why Bananas Might Be the Most Strategic Thing i...
Bananas are weirdly stable.While eggs swing wildly, beef climbs, and cereal boxes quietly shrink, bananas just… stay cheap. Usually $0.19–$0.25 each at places like Walmart, Aldi, and Trader Joe’s. That’s...
Why Bananas Might Be the Most Strategic Thing i...
Bananas are weirdly stable.While eggs swing wildly, beef climbs, and cereal boxes quietly shrink, bananas just… stay cheap. Usually $0.19–$0.25 each at places like Walmart, Aldi, and Trader Joe’s. That’s...
The Brand Playbook for “Enough” in 2025
How to Win When Consumers Aren’t Buying More For years, the growth formula for consumer brands was straightforward: launch more SKUs, chase more distribution, throw more promos into the market,...
The Brand Playbook for “Enough” in 2025
How to Win When Consumers Aren’t Buying More For years, the growth formula for consumer brands was straightforward: launch more SKUs, chase more distribution, throw more promos into the market,...
The Magnetic Pull of Specialty Retail
The Magnetic Pull of Specialty Retail vs. the Gravitational Force of Mass Merchandisers I’ve been staring at this clash for years: the local boutique that knows your name versus the...
The Magnetic Pull of Specialty Retail
The Magnetic Pull of Specialty Retail vs. the Gravitational Force of Mass Merchandisers I’ve been staring at this clash for years: the local boutique that knows your name versus the...
America on the Move: How U.S. Migration Trends ...
America on the Move: How U.S. Migration Trends Are Rewriting the Rulebook for Retail When people relocate, they don’t just take their furniture — they take their consumption, preferences, habits,...
America on the Move: How U.S. Migration Trends ...
America on the Move: How U.S. Migration Trends Are Rewriting the Rulebook for Retail When people relocate, they don’t just take their furniture — they take their consumption, preferences, habits,...
Halloween 2025: How Consumers Are Really Spending
Halloween 2025: How Consumers Are Really Spending Halloween used to be one of those “candy + costumes” holidays. Today? It’s a full-scale seasonal economy. Consumers aren’t just buying a bag...
Halloween 2025: How Consumers Are Really Spending
Halloween 2025: How Consumers Are Really Spending Halloween used to be one of those “candy + costumes” holidays. Today? It’s a full-scale seasonal economy. Consumers aren’t just buying a bag...