About us
Katrina Stoneking Consulting helps consumer brands grow with less guesswork and more momentum.
We’ve built and scaled a DTC apparel + home wares business from $0 to $1M in revenue in one year, and scaled CPG brands to $394M. We bring an operator mindset to founders and teams who want growth that’s repeatable — across DTC, retail, and omni-channel.
We build the full growth system:
•DTC build + optimization (Shopify, conversion, PDPs, checkout, retention)
•CPG brand strategy + marketing (positioning, messaging, creative direction)
•Social strategy + content systems that drive demand
•Go-to-market structure (offer, pricing, launch plans, channel strategy)
•Sales strategy (sell-through, promo logic, retail/wholesale readiness, distributor support)
Secrets of creativity, grooving in the corridors, where wisdom blooms and brands discover their vibe.
Insight of the Week
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Do You Have a Velocity Plan — or Just a Distrib...
Do You Have a Velocity Plan — or Just a Distribution Plan? Distribution feels like progress. It’s measurable. It’s easy to celebrate. It’s also one of the fastest ways brands...
Do You Have a Velocity Plan — or Just a Distrib...
Do You Have a Velocity Plan — or Just a Distribution Plan? Distribution feels like progress. It’s measurable. It’s easy to celebrate. It’s also one of the fastest ways brands...
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Home Buyers Got Older. Your Go-To-Market Strate...
The story everyone loves to tell is that “Millennials are finally buying homes.” Sure. They are. But if you look at the actual buyer mix, the bigger headline is this:...
Home Buyers Got Older. Your Go-To-Market Strate...
The story everyone loves to tell is that “Millennials are finally buying homes.” Sure. They are. But if you look at the actual buyer mix, the bigger headline is this:...
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She’s 5x More Valuable Than the Average Fan — A...
For decades, sports marketing ran on muscle memory: target men, buy big sponsorships, slap your logo on the jumbotron, call it brand awareness. That playbook’s toast. Because according to CrowdIQ’s...
She’s 5x More Valuable Than the Average Fan — A...
For decades, sports marketing ran on muscle memory: target men, buy big sponsorships, slap your logo on the jumbotron, call it brand awareness. That playbook’s toast. Because according to CrowdIQ’s...
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Why Bananas Might Be the Most Strategic Thing i...
Bananas are weirdly stable.While eggs swing wildly, beef climbs, and cereal boxes quietly shrink, bananas just… stay cheap. Usually $0.19–$0.25 each at places like Walmart, Aldi, and Trader Joe’s. That’s...
Why Bananas Might Be the Most Strategic Thing i...
Bananas are weirdly stable.While eggs swing wildly, beef climbs, and cereal boxes quietly shrink, bananas just… stay cheap. Usually $0.19–$0.25 each at places like Walmart, Aldi, and Trader Joe’s. That’s...
