Why Most Brands Are Boring (and Why That’s Killing Your Sales)
Why Most Brands Are Boring (and Why That’s Killing Your Sales)
Here’s the uncomfortable truth:
Most brands sound exactly the same.
Scroll any industry, and you’ll see it—
- “We care about quality.”
- “We’re passionate about our customers.”
- “We’re innovative.”
Cool. So is everyone else.
And guess what? Nobody believes you anymore.
Here’s what actually breaks through:
- A real point of view. If you’re not willing to piss off at least 10% of people, you don’t stand for anything.
- Clarity, not fluff. Stop writing mission statements like you’re applying to business school. Say what you actually do—and why it matters.
- A human tone. If your brand voice sounds like it was written by committee, congrats—you just bored your customer into closing the tab.
The brands winning right now are the ones that feel alive. They’re messy, sharp, even a little polarizing. Because people don’t fall in love with polite. They fall in love with personality.
The Takeaway
If your sales are flat, it’s probably not your price.
It’s your brand voice putting people to sleep.
🔥 Action step: Go read your website out loud. If you wouldn’t actually say those words to a real person at a party, delete them. Start again.
#BrandStrategy #Marketing #ConsumerInsights #UnboringBrands #SharpStrategy