Why Revenge of the Tipping Point Is Worth Your Time
Why Revenge of the Tipping Point Is Worth Your Time
In a world where trends, movements, and misinformation can go global overnight, Revenge of the Tipping Point pulls back the curtain on the mechanics of social influence. This isn’t just about “going viral”—it’s about understanding the hidden forces that shape what we think, share, and believe.
The book weaves together “overstories” (the big cultural narratives we swim in), “superspreaders” (the people and platforms amplifying them), and the growing field of social engineering. The result? A sharp, unsettling, and highly readable look at how ideas gain unstoppable momentum—and how they can be steered for good or exploited for harm.
If you work in marketing, media, politics, or just want to understand the invisible levers moving society, this is essential reading. It’s part anthropology, part cautionary tale, and part masterclass in influence.