About Katrina Stoneking

At Katrina Stoneking Strategy, Marketing, Insights we don't just make brands look good - we make them work. We bring the sharp strategy of a boardroom and the creative scrappiness of a startup garage.

From consumer insights to go-to-market plans, we help brands cut through noise, connect with the right audience, and grow with intention. From insight led tweaks to full ecosystem build outs.

Katrina's background as a CEO, inventor, and CPG executive means every idea is grounded in both data and real-world experience.

We’ve built and scaled a DTC apparel + home wares business from $0 to $1M in revenue in one year, and scaled CPG brands to $394M. We bring an operator mindset to founders and teams who want growth that’s repeatable — across DTC, retail, and omni-channel.

We build the full growth system:
•DTC build + optimization (Shopify, conversion, PDPs, checkout, retention)
•CPG brand strategy + marketing (positioning, messaging, creative direction)
•Social strategy + content systems that drive demand
•Go-to-market structure (offer, pricing, launch plans, channel strategy)
•Sales strategy (sell-through, promo logic, retail/wholesale readiness, distributor support)

We're here for companies who want clarity, traction, and results - not just a prettier logo. Whether is sharpening your brand story, building your marketing plan, or mapping your next big move, our job is simple: make your strategy smarter and your marketing impossible to ignore.

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