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Katrina Stoneking turns brands into growth engines - blending data, insight, and creativity to help you stand out, scale up, and win your market.

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Secrets of creativity, grooving in the corridors, where wisdom blooms and brands discover their vibe.

Insight of the Week

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  • She’s 5x More Valuable Than the Average Fan — And She’s Changing Sports Forever

    She’s 5x More Valuable Than the Average Fan — A...

    For decades, sports marketing ran on muscle memory: target men, buy big sponsorships, slap your logo on the jumbotron, call it brand awareness. That playbook’s toast. Because according to CrowdIQ’s...

    She’s 5x More Valuable Than the Average Fan — A...

    For decades, sports marketing ran on muscle memory: target men, buy big sponsorships, slap your logo on the jumbotron, call it brand awareness. That playbook’s toast. Because according to CrowdIQ’s...

  • Why Bananas Might Be the Most Strategic Thing in the Grocery Store

    Why Bananas Might Be the Most Strategic Thing i...

    Bananas are weirdly stable.While eggs swing wildly, beef climbs, and cereal boxes quietly shrink, bananas just… stay cheap. Usually $0.19–$0.25 each at places like Walmart, Aldi, and Trader Joe’s. That’s...

    Why Bananas Might Be the Most Strategic Thing i...

    Bananas are weirdly stable.While eggs swing wildly, beef climbs, and cereal boxes quietly shrink, bananas just… stay cheap. Usually $0.19–$0.25 each at places like Walmart, Aldi, and Trader Joe’s. That’s...

  • The Brand Playbook for “Enough” in 2025

    The Brand Playbook for “Enough” in 2025

    How to Win When Consumers Aren’t Buying More For years, the growth formula for consumer brands was straightforward: launch more SKUs, chase more distribution, throw more promos into the market,...

    The Brand Playbook for “Enough” in 2025

    How to Win When Consumers Aren’t Buying More For years, the growth formula for consumer brands was straightforward: launch more SKUs, chase more distribution, throw more promos into the market,...

  • The Magnetic Pull of Specialty Retail

    The Magnetic Pull of Specialty Retail

    The Magnetic Pull of Specialty Retail vs. the Gravitational Force of Mass Merchandisers I’ve been staring at this clash for years: the local boutique that knows your name versus the...

    The Magnetic Pull of Specialty Retail

    The Magnetic Pull of Specialty Retail vs. the Gravitational Force of Mass Merchandisers I’ve been staring at this clash for years: the local boutique that knows your name versus the...

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The Clarity Collection

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We aim to empower and elevate brands with innovative solutions that spark growth and success.